Many videos on the Internet are based on a good concept, but the result is often unsatisfactory. Here are 10 valuable tips for creating a successful video blog, aimed at everyone who would like to start their own video blog and stand out from the masses.
Important things to keep in mind for your video blog:
-
- Structure your video
The key to every good presentation is an introduction and a conclusion. Right at the beginning, tell your viewers in one sentence what the topic of your video blog is and finish it up with a short summary of the content. With this simple structure, you can show your audience that you’ll keep to what you say you’re going to do. In this way, you can also structure your video, while at the same time preparing your viewers for what they can expect in the next few minutes. - Quality is better than quantity
Pay attention to the number of words you use, relevance is more important than the sheer amount you say. Excessive speeches will quickly become boring for your viewers, so as a basic principle, limit yourself to what’s essential and don’t start rambling! You should generally avoid using complex concepts or technical terms that the majority of users might not understand. In order to reach out to as many viewers as possible with your vlog, your comments and remarks should be easily understandable, allowing you to entertain all your viewers equally and to deliver informative content. - Pay attention to the time
Keep your video blog as short as possible. Aim for entries that are no longer than 10 minutes. This doesn’t mean that video blogs can’t sometimes be longer, but if you can get your message across in less than 10 minutes, you should definitely try to do so. - Use cuts for more variation
Intro. Cut. Talking. Cut. Something happens. Cut.
A suitable Video editing is especially important with a video blog. A longer and more static one-take shot can definitely look impressive at times, but this is normally rather tedious and might even push potential viewers and subscribers away. So keep your picture moving and play with the camera perspectives! Movie Edit Pro is the perfect partner for getting started in video editing. With this comprehensive software, you can edit your video quickly and easily and design it creatively using numerous effects. - Bring light into the darkness
An essential point for vlogs is to use the correct lighting. You might have prepared your video in a gripping way, but this won’t mean much if half of it is hard to recognize due to bad lighting. If you don’t have any suitable equipment to light up the video area appropriately, the best thing to do is just record your video by daylight. - Don’t have HD yet? Switch now!
You will generally have to dig a bit deeper into your pocket for a HD camcorder or webcam. However there are still cheaper alternatives that are perfectly sufficient. If you haven’t already switched to HD, you should do this as quickly as possible, since this is already the norm for the most video bloggers and is even expected by many users. What’s more, HD videos will be ranked higher on YouTube than lousy 480p videos.
Tip: Consider using an external microphone. The built-in microphones in cameras are often not good enough. If you’re looking for microphone tips, you can find them here [Mikrofonarten-Artikel hier verlinken]. - Musical background
If you want especially impressive video recordings, you can try this out on your viewers and see how they respond. Just select the appropriate music for the specific scenes and accentuate your video with musical elements. But watch out that you don’t infringe any copyrights! - Upload videos regularly
You should make sure to maintain a certain regularity with your video uploads. If you announce your video blog as weekly or daily, you should follow through with it. If you don’t, your audience will lose trust. What’s more: The more videos you upload, the higher the traffic to your channel will be. - Involve the community
Your viewers are the ones who will contribute in the most part to your success, so you should treat them and respect them accordingly. Respond to their feedback and questions and take a bit of time to answer a few questions. Contact with your viewers is extremely important and should not be overlooked. - A positive end
Always finish your video blog on a positive note. For example, you could include the audience or give them something that they can look forward to in the next video – since the time after a blog is the time before the next. If you have funny bloops or outtakes, you can also share these with your viewers at the end.
- Structure your video
Want to get started now with your own video blog?
MAGIX Movie Edit Pro not only allows you to easily and efficiently edit your videos, but also to upload them directly to Vimeo or Youtube.
Do you want to try out Movie Edit Pro for free first? Download the free 30-day free trial and try it out yourself!
If you’re already familiar with the video blog business and know your way around video editing, but are looking for the right software, check out MAGIX Video Pro X.
Are you looking for a little inspiration for your vlog? We’ve put together a small selection of successful video bloggers that are worth taking a look at: PewDiePie (focused on games – suitable for Gamescom), Casey Neistat (New York, Travel, Action) und Paola Maria (Beauty, lifestyle).
